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Cover Letter
“ Market Research For Data Scientist Using R ”
Pendahuluan
Market research adalah proses yang dilakukan untuk mendapatkan data insight atas bagaimana market itu bekerja. Mulai dari memformulasikan permasalahan yang terjadi, mendesign riset, menentukan sample, menentukan metode pengumpulan data, mengumpulan data, analisa data, menginterpretasikan hasil analisa, diskusi dan mempresentasikan hasil temuan dan diakhiri dengan follow up.
Tujuan
Peserta diharapkan agar dapat :
1. Memahami teknik-teknik yang dilakukan pada R untuk market research
2. Mengimplemntasikannya di tempat bekerja
Materi Training
? Basic of R
? Fundamental of Data Analysis
? Advanced Marketing Application
? Structural Equation Modeling
? Segmentation
? Market Basket Analysis
? Choice modeling
? Cluster Analysis
? Communicating the result
Target Peserta
E Team Data Scientist
E Researcher
E Team Analyst